Dana Dickey

I’m a senior editor at PureWow, and founded the publication’s Los Angeles newsletter. I assign, write and edit stories with an eye toward inclusion, diversity and timeliness in a range of areas. My special areas of interest are wellness, home design, gardening and relationships, including sexual wellness. I’m focused on audience metrics—and for affiliate stories, conversions—in crafting content that resonates with the brand’s sophisticated demographic, primarily women 30+ in the Los Angeles, San Francisco and New York metropolitan areas.

During my editorship, I’ve created custom content for top global fashion, beauty, and tech brands including Tiffany & Co., Cartier, Estée Lauder, Coach, Android Pay, Villeroy & Boch, Tory Burch, Tibi, Canon Maxify, La Mer and Clairol. I’m amped to be a member of the team that’s exploded its web traffic from 2 to 10 million uniques (and growing)!

Previously, I was special projects editor at Condé Nast Traveler and senior editor at Bon Appétit magazine. I’ve published stories in The New York Times, Vogue, Glamour, The London Telegraph and more; my launch consults range from Prada Beauty to WeVibe.